What! Spend Money for a Realtor to Market My Home?

Should you spend money on a Realtor or real estate professional to sell your house? I just saw this question on the Keeping Matters Current Blog http://kcmblog.com/2010/11/09/5-reasons-you-should-use-a-real-estate-professional/ and the five answers they gave for using a real estate professional. I think they missed two of the most important reasons:

6. A real estate agent will know how to market your home: They will have a plan and market through the MLS, social media, websites like active rain, Trulia and Zillow. Realtors also have caravans, networks of agents, their spheres of influence, and can create a marketing strategy for the property. A good agent will also collect feedback from all showing so that any objections are known and can be handled. In addition, a prospective buyer is usually not going to be truthful to the seller if there is something negative or that they find objectionable, whereas they will discuss these things with a third party agent. Only by knowing the objections can you possibly counter them or make changes to eliminate the objections.

7. An agent is familiar with the selling process and will keep the transaction on track: Agents who are aware of the timing of getting everything done from the signing of the contract, the submission of the loan application, the appraisal, the physical inspection and subsequent negotiation, and most importantly the removal of all contingencies, will be far more likely to make sure that everything is done in a timely matter and that the escrow actually closes on schedule.

The Bottom Line? To make sure the sale of your home is handled professionally – hire a trained professional. In the long run, you will wind-up with more money in your pocket and have fewer challenges with the move.


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